Cantu Shea Butter Moisturizing Curl Activator Cream Review

Written: 10/13/16

Published: 10/17/16

Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream Review


Last week, along with thousands of others in Coastal Carolina, I had to evacuate my home due to Hurricane Matthew. Normally when I go home to visit I pack the naturalista traveling essentials: shampoo, conditioner, spray bottle, moisturizer, a few essential oils, and maybe some gel. In my rush to leave I only remembered shampoo and gel. How was I going to style my hair for the next 3 to 4 days? So the next morning, before the storm really started, I drove up the street to Rite Aid and browsed their limited natural hair section. Somehow I lucked out and found a decent conditioner and a new moisturizer by one of my old favorite brands, Cantu Shea Butter. I was super excited to try the Cantu product because in my early years as a transitioning naturalista, I used a lot of the Cantu Shea Butter products. This one in particular attracted my attention because it was presumably a moisturizing curl activator cream. I am always on the lookout for products that will define and enhance my curl pattern. I figured anything that says that it activates curls is worth trying. I have been using this product since last Thursday (10/6/16) and so far I have noticed the following:


-It smells absolutely amazing
-Does not cake up after replying multiple times
-It works Great as a daily moisturizer because hair stays hydrated throughout day
-Left my hair shiny and full of volume
-Clear and easy to follow instructions


-Did not activate my curls in fact it flattened/stretched them
-My hair frizzed up after a few hours
Initially I planned to rock a wash and go using this product but after letting my hair air dry for an hour I wasn’t satisfied with how my curls looked so I decided to two strand twist it. I did not take any before and after photos this time honestly because I was pissed when I untwisted my 3 day old two strands to discover flat lifeless curls. When I tried to fluff my twist out my hair frizzed which turned to a fluffy mess after a few hours. Still I will continue using this product until it runs out so that I can continue to update this post with new feed back, photos and maybe a video. This past Friday (10/14) I used it to moisturize my hair for an easy up-do bun since it seems to stretch my hair vs. enhancing my curls and I am happy with the end result. Although the pros do outweigh the con’s 5:2 I will not purchase this Cantu product again because it failed to live up to what is advertised on its labeling “Produces frizz free, smooth, bouncy curls” and “Activates curls”. I do not like being misled and although I love how this product hydrates and moisturizes I think I’ll stick to Cantu’s leave-in conditioning cream.

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October 23, 2016


Last week I told y’all I was playing around with a product I picked up while home during the Coastal Carolina evacuation.Cantu Shea Butter for Natural Hair Moisturizing Curl Activator Cream  Although I was unsatisfied with this products curl activating abilities I did like how it hydrated my hair so I chose to keep playing around with it so that I could give you guys the best feedback possible.

Monday night I tried an overnight wash-and-go. After I washed and conditioned my hair I split my hair in two sections. Since my hair is super thick I have to detangle with something or it causes more work and a headache. So on the left side of my head I detangled using Taliah Waajid like I did the very first time and on the right I simply used coconut oil. I wanted to see if the detangler might have caused the frizz in my hair or if the Cantu product just didn’t work for me. Once both sides were detangled and split into smaller more manageable sections I worked the moisturizing curl activator cream through my hair starting at the roots and working my way down to the ends. I let my hair air dry for about an hour before putting it away under a silk scarf and bonnet for the night. I woke up the next morning with slightly damp hair and blurry expectations. I was really hoping I did something wrong the first time and that I would unwrap my hair to find beautifully defined curls.

When I took off the bonnet and undid the scarf my first observation was that the right section  (detangled with coconut oil)  did have a little bit more definition than the left. But although both sides were super soft and had a lot of volume they had already started frizzing up and still lacked the definition I was looking for. This wash and go just wasn’t img_1211working for me. That night after work I decided to just use the product to moisturize my hair for an up do. To minimize the frizz I slicked my edges back with eco styler. I rocked this updo all day Wednesday img_1217through work on Thursday. After work I undid the back part of my up do and teased it into a puff, slapped a hat on top and then attended a tribute for my dear friend that recently passed away.  After a full two weeks of playing around with this Cantu product I stand by my decision not to purchase this product again. Yes I love how it hydrates but I am not satisfied with the broken promises on the label. Perhaps my hair it is my hair texture I am a cross between the 3C and 4B hair types, maybe this product wasn’t designed for thicker hair I wish that had been notated on the label so that I would’ve known to try something else. I’m not completely knocking it though because it does have it’s highlights it just isn’t for me.

Have any of you tried this product? What was your experience? Please share them with me by commenting below or by emailing me at Do you have suggestions for natural hair care products you’d like for me to review? Are you a small natural hair care business wanting someone to review your products?  Email me and lets chat Natural Hair.
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